Small projects
Websites, dashboards and illustration from freelance years - the smaller pieces, kept because the range is the point.
- Type
- Freelance and side projects
- Role
- Designer; on some, collaborating with a developer
- Scope
- Website design, CMS components, dashboards, mobile UX/UI, illustration
- Tools
- Adobe XD, Illustrator, Photoshop
- Years
- 2016-2025
Websites and apps
Small, self-contained commissions taken alongside agency work. The screenshots are low-resolution - the source files are Adobe XD and no longer open - but the work is worth keeping on the record.
Social media
Content systems rather than one-off posts - a template set, a voice, and a grid that still reads as one brand after fifty posts.
RealEzy is Singapore's deposit-free, agent-free rental platform, and the channel was mine end to end for four months: planning what to say, writing it, generating and voicing the video, and running it as advertising. The brief was to explain a product that removes agents to an audience that has only ever used agents, which is a copy problem as much as a design one.
- Engagement
- 4-month contract
- Years
- 2024-2025
- Scope
- Content planning and ideation, copywriting, video - AI generation and voiceover, advertising and marketing
Reels and posts
Six reels and six posts from the four months. The video was scripted, generated and voiced by me; the posts were written and built to the same template set. Open any of them to watch or read it in full.
Decks and documents
Two pieces where the design work was persuasion: a tender document and a sales deck, both made to be read by someone deciding whether to spend money.
Illustration
Vector illustration taken on as side work: botanical plates and their print application, event artwork, and figure studies. Mostly Illustrator, and the reason a custom illustration set was something I could offer on CapitaLand@Work rather than brief out.
